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Best Places To Travel During The Holidays With Your Family
Thinking about taking your family on a Christmas vacation?
Although it has long been tradition to wait at home for Santa to arrive, a number of American families spend Christmas away from home each year. Christmas vacations are becoming more and...
GOLDEN RING of Russia - Travel Guide, Part 2
Sergiev Posad (founded in 1345, population 115,000) - the spiritual center of Russia, residence of the Patriarch of the Russian Orthodox Church, where the remains of the first national saint, Sergei Radonezh, rests. In the heart of Sergiev Posad is...
How To Be Safe While Traveling
The most dangerous time in your life, when you are most likely to be attacked is when you are traveling in an unfamiliar area.
Tourists are the favorite prey of the goblins of the world for the following reasons:
They are easy to spot....
Important Things to Remember About Hotels and Traveling when Going to Asia
When you are planning a vacation, what do you imagine? Vacations are various things to various individuals. Some like to shop around the town while quite a few others would like to pass the whole trip chilling at the hotel pool. If you are like me,...
Italian travel guide
Italy as one of the most ancient European civilizations is
unknown to none. Italy had been the land of Roman Empire for
long. Today the country has a rich history and tradition that
speaks for itself and gathers tourists from all round the...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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